Uproot Collective was born out of necessity — and a lot of late nights.

When COVID-19 hit and traditional retail doors slammed shut, we had to find another way. Fast. We quickly pivoted, building our own e-commerce store from the ground up to keep our brands — Honest Dumplings and South Island Pie Co. — alive and thriving. Along the way, we learned every hard lesson: how to set up Shopify, manage fulfillment, create customer experiences, market online, and scale sales — all in real time, with real stakes.

What started as survival quickly became a strength. As we refined our processes, built our team, and figured out how to run a full e-commerce operation from product to doorstep, something bigger came into focus: we weren’t just saving our brands — we were building a system that could help others too.

Today, Uproot Collective is a complete e-commerce and operational platform designed specifically for emerging and established food brands. From Shopify development to customer service, from fulfillment to social media, from email marketing to inventory management — we offer the technical, operational, and strategic support food companies need to reach more customers, tell their stories, and thrive.

But we’re not just another distributor. The old model — taking a cut, warehousing your product, and hoping it sells — doesn't cut it anymore. We believe real growth comes from real partnership. We don't just move your product — we move your brand forward. We tell your story. We build your brand presence. We expand your reach. And we work side-by-side with you to create deeper connections with your customers and bigger opportunities for your business.

We’ve helped launch and grow brands like Mitsoh, Mother Earth Essentials, Two Pickled Ukes, and Natural Kitchen Delights — managing over 90,000 orders and driving more than $10 million in online sales along the way. Whether you're launching your first online store or scaling an established brand, we bring our real-world experience, creativity, and grit to every partnership.

At Uproot, we believe your time should be spent doing what you do best — creating amazing products — while we take care of the rest. We're your team behind the scenes, helping you grow, one order, one customer, and one story at a time.

Welcome to Uproot Collective — where better food finds a better way.